It seems like everyone has a blog these days. Self-help, recipes, daily devotions and parenting advice – it’s all out there in the form of someone’s well-crafted opinion. Many people make full-time salaries by blogging and have become celebrities in the field.
A business blog can connect your blog to real people. It can be especially beneficial if you are following a passion in your business – woodworking, cooking and photography are all examples. Your clients will instantly respect your love for your small business.
When choosing a blog platform, you will need to examine each one to see what they can offer your business, and you will have to consider what your exact business needs are.
Here are some considerations for starting a new blog:
- If you are new to blogging, the internet, coding or any combination of these, you’ll want to go with a site that is tailored to beginners. This probably means that you won’t have as many coding options.
- You will have to decide if the free platforms are sufficient for your needs or if you will be needing the paid versions. You might want to begin with the free version then switch to the paid one as your blog gains popularity and, therefore, generates income.
Below, we’ve listed some of the best blogging platforms for your business.
WordPress.com is a platform that offers limited but completely free services. Blogs are simple to create and maintain with this .com platform, making it easily one of the most popular platforms on the internet. You can get a custom domain name at no charge through WordPress.com, and you can also incorporate your blog into your existing social media sites.
The .org version of WordPress offers more customization options that are both free and paid. You won’t get a paid web host with WordPress.org and you’ll have to do routine backups yourself.
Many new bloggers don’t know the difference between the two sites, and truthfully, they are probably just as well off with one as they are the other. Both WordPress.com and WordPress.org give great customer service and are considered very easy to use.
Ghost is a great blogging platform if you’re a little more experienced. One feature that users love is that you can actually preview your content as you are typing so that you can be sure there are no little mistakes along the way. This could be a big time saver if you’re adding lots of content.
Drupal is an excellent business blog platform because it offers options to manage your web pages and any other online content you may want to keep updated. Again, with this platform you’ll have to find your own host, so it’s better suited for experienced bloggers who know where to look.
Joomla is a paid blogging platform that is for experienced bloggers. The first month is free so that you can test the waters risk-free. Usability is not as friendly as the beginner’s WordPress, for example, but seasoned bloggers love that everything is customizable in Joomla.