How to use Twitter to promote your business

Twitter has over 53 million active users in the United States alone. Just 140 characters at a time could really promote your business if you know what you’re doing. Let’s look at a few ways you can market your business with Twitter.

  1. Make sure your tone, your brand and your content are all clear from the start by carefully editing you Twitter bio. Every detail should direct followers to your business. You should definitely include a link to your business’s home page within your Twitter bio.

  1. On Twitter, connect with people who have the ability to influence your business. Follow those people to find out what their major interests are and how your business can fit into those interests. Offer products or services to these people whenever it seems appropriate. Try to be helpful but not pushy.
  1. Your employees and business partners should definitely be following you on Twitter. You can create buzz about your business by talking with each other “out loud” – commenting, tweeting and retweeting one another’s news.
  1. Don’t be sporadic with your tweets. If once daily sounds like enough, commit to it and find something important to share every day. One tweet a week (or less often) just isn’t enough to keep you in everyone’s feed.
  1. Ask repeat customers to follow you, to retweet your tweets, or to mention a great purchase or service from your business. Only do so if you feel comfortable with the person. Otherwise, the request could be awkward.
  1. Track what’s being said about your business. Which brands or employees are getting attention? (Good attention, hopefully!) If you find that someone has tweeted a comment about your business, respond if you feel it’s appropriate. Let them know you appreciate the shout-out!
  1. Retweet good stuff. Videos, photos, or other information that has to do with your business, community or both are excellent things to retweet, but no cat videos, please! Retweeting is a great way to let your followers know you hear them.
  1. Follow hashtags and use them in relation to your business whenever possible. You might have to get creative, but you might also get someone’s attention by catching them off guard or by amusing them. Using a trending topic will instantly get attention for your business. Careful about how many hashtags you use, though. One or two is plenty. Any more is overwhelming.
  1. Run Twitter-only specials. You can do contests, discounts or special sales specifically for your Twitter customers. They’ll look forward to seeing your next post knowing that something could be in it for them. Offer discounts or freebies to people who respond to your tweets quickly.

Add pictures, videos and graphics whenever possible. Photos and videos can be engaging and can direct traffic back to your website, while graphics, cartoons or other visually interesting items can immediately make your tweet seem more interesting. These visuals will set your tweet apart from the stream of posts.

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